Virgin Media in collaboration with ITCH Agency

The Pool has worked with ITCH Agency on various Virgin Media related projects over the years. Virgin Mobile Red Light Bars at V Festival was the first, programming a line-up that straddled dance music but in a more commercially viable way that suited the V Festival crowds. Groove Armada and The Scissor Sisters DJ sets where two of many names that set the tent off. More recently The Pool were involved in booking judges for the Road to V competition helping select The Charlatans and Just Jack for the roles of mentors to the young bands. Closing with a big final show at Brighton’s Great Escape Festival. This summer The Pool worked with ITCH on the Virgin Mobile House alongside acts such as Ellie Golding and The Noisettes.

EXAMPLE OF PROGRAMME: Groove Armada, The Scissor Sisters, The Charlatans, Just Jack, David Holmes, Ellie Golding and Paloma Faith.