The Guardian Lounge in collaboration with ITCH Agency

The Pool were asked to programme ‘The Guardian Lounge’ at Glastonbury Festival for three consecutive years. Located just behind the Pyramid Stage in a prime location, we worked to bring together a mix of bands and DJs to fit with the newspapers readership. Booking a mixture of cutting edge acts alongside some classic acts that were already playing on the bigger stages at the event. The tent had a ‘lounge’ feel so we focused on Acoustic styles during the day and then slowly increased the atmosphere with more electric bands and up-tempo DJs as the day wore on. We also ran the artist liaison and developed the VIP bar backstage for many of the acts playing (The Wombats, The Enemy & The Maccabees) who felt it to be some of the best hospitality of the whole event. The greatest accolade was The Arctic Monkeys agent telling us we had the best-programmed tent of the whole Festival.

EXAMPLE OF PROGRAMME: Adele, Neil Diamond, Will Young, The Wombats, The Maccabees, The Enemy, Mr Scruff, Crazy P, New Young Pony Club.