As an addendum to last years Q&A with Greg Wilson on his new ventures with Blind Arcade, we’ll now cast our gaze on something only briefly discussed last time around: namely Mr Wilson’s new label Super Weird Substance.
Before we delve in to the substance of the label it will come of no surprise to keen Wilson fans that the label name owes part of its conception to Greg’s voracious appetite for culture. We thought it apt to include the quotation from sci-fi graphic novelist Alan Moore that served as the source of inspiration to Greg….
“Science started out as an offshoot of magic. The two became completely divorced from each other and bitter enemies. Although I tend to think that at the present moment the two are growing back together again. I was reading recently that people at the cutting edge of quantum physics believe that information is a “super weird substance” to quote the actual phraseology, which underlies everything in the universe, which is more fundamental than gravity or electromagnetism or the two nuclear forces.
This would tend to suggest that our entire physical universe is the secondary by-product of a primal information. Or to put it in more magical acceptable terms: “In the beginning, there was the word.”
Source: (The Mindscape of Alan Moore 2003)
A multi-media label in the truest sense of the word, Super Weird Substance deals primarily with music that, to borrow Greg’s own descriptive umbrella, can be termed “balearicpsychedelicdubdisco”. In a live setting the label has and will continue to host sixties styled ‘Happenings’ that include talks, art, bands and DJs.
Having amassed a posse of crack musicians and singers, SWS now boasts the sassy swagger of Sweet Tooth T, the gruff gravitas of The Reverend Cleve Freckleton & The Sinners and the manic magic of Kermit Leveridge & The Super Weird Society, not to mention the vocal force of nature that is The Reynolds.
Eight singles in all will be released during the summer, the label setting out its stall ahead of albums in late 2015 and 2016. Feedback has been universally positive with an eclectic range of DJs including Ralph Lawson, Fatboy Slim and Balearic Mike all praising the first four singles.
In September a showcase all-day Happening at Festival No.6 in Portmeirion takes SWS’s live ambitions to a new level with similar festival Happenings throughout the UK and eventually Europe and beyond the objective.
“The substance that has the most effect upon our culture and upon our lives is completely invisible. We can only see its effects. This substance is information.”
Here are some links to what the label is up to.
Blind Arcade Meets Super Weird Substance In The Morphogenetic Field:
Plus a couple of press pieces that’ll give you an idea of the philosophy behind the label: