Havana Club in collaboration with ITCH Agency
For the summer 2008 Festival season The Pool programmed the Havana Club stages at four of the UK’s major Festivals: Isle Of Wight, Big Chill, Rockness and Bestival. Taking in a loosely ‘Balearic’ music policy that gave the Mojito cocktail bars a perfect summer time party vibe and allowed us musically to go down various different paths. The Pool initiated syndication with the on-site Festival radio for added publicity for the brand.
EXAMPLE OF PROGRAMME: Rub N Tug, Soft Rocks, Bill Brewster, Lowlife, Red Rackem, Futureboogie, Futuredisco, Tirk, Secret Sundaze and others.